Product Promotion

We recognise that to effectively build excitement and interest in your product, you need to reach the right people with engaging content, and at E&T we’ve developed our product awareness and promotion solutions with this in mind. Whether your campaign objectives are to educate, drive product awareness, demonstrate how your product can solve customers’ problems, or simply to shout about a promotion, we have a proven track record of providing compelling and effective campaigns that deliver genuine results.

E&T Magazine
Who? 
More than 139,000 IET members
How? E&T Magazine is the IET’s award-winning member publication, and presents an opportunity to advertise against relevant editorial that your target audience will turn to first. Published 10 times per year, so you can ensure your advertising is timely and targeted. To maximise the reach of our magazine audience, each issue is available digitally via our dedicated app on iTunes, Amazon & Google play.

Inserts
Who? 
Up to 139,000 IET members. 
How? 
If your product promotion requires a bit more depth, why not really educate your audience with inserts targeted to specific specialisms. Bound or loose inserts are available on the full circulation or on a split-run basis, giving you the freedom to promote your brand with your own material to your required audience.

Online
Who? More than 469,000** unique users per month to the IET’s family of websites.
How? Delivering more than 1.7 million pageviews each month, IET websites are an effective, targeted solution to create awareness around a particular product or solution. Our flexible approach to banner advertising means your messaging can be placed in various high traffic areas within E&T Online and he IET website, or can be more targeted within our specialist pages, our associated publications or community webzones.

Native Advertising
Who? Visitors to E&T Online, plus recipients of E&T News.
How? Want to get technical with your product promotion in a way that will add value to the working lives of your target audience and position your brand as thought leaders in the process? Native is the perfect platform for this, it will enable you to align your product / messaging with leading editorial content that will look and feel just like one of our award winning editorial pieces. Plus, we’ll promote it via our flagship newsletter, E&T News.

Daily Email Newsletter
Who? 
More than 78,000 IET members & highly engaged engineers.
How? 
This opt-in email delivers breaking news and editorial content daily. With fantastic engagement rates, (average open rate 21%) advertising via E&T News is a great way to reach a diverse audience of engineers, with measurable results.

Solus Email
Who? 
Up to 72,000 highly engaged engineers
How? 
Developed to offer an opportunity for dedicated, in-depth solus promotion, E&T Magazine Connect is a branded solus email that offers the perfect platform to make your product really stand out, giving you complete control of your messaging. As part of a wider integrated campaign, or simply as a one-off message, E&T Magazine Connect is the ideal solution to really drive results. Options available to target specific industry sectors.

 

Ready to take your ad campaign to the next level? Choose a solution below that works for you:

Lead Generation | Awareness & Branding | Digital & Online

Product Promotion | Events & Sponsorship | Specialist Hubs

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