Digital & Online

If your organisation is seeking to boost its online profile, drive traffic to its site, or simply to compliment an existing multichannel campaign, E&T has a number of solutions across multiple platforms to help you hit those objectives by driving high quality traffic to your site. With more than 1.7 million page views from over 469,000 visitors per month across the IET family of websites, as well as an expert team on hand to support with both strategy and implementation, we are able to reach and influence a broad range of engineering professionals.

E&T Online
Who? More than 469,000** unique users per month, delivering more than 1.7 million pageviews.
How? Through specific messaging, you will be able to both engage users and raise the profile of your brand amongst one of the industry’s largest audiences. Ads can be placed in high traffic areas within the IET group of websites, or can be more targeted within our specialist pages.

Daily Email Newsletter
Who? 
More than 78,000 IET members & highly engaged engineers.
How? 
This opt-in email delivers breaking news and editorial content daily. With fantastic engagement rates, (average open rate 21%) advertising via E&T News is a great way to reach a diverse audience of engineers, with measurable results.

Solus Email
Who? 
Up to 72,000 highly engaged engineers.
How? 
Developed to offer an opportunity for dedicated, in-depth solus promotion, E&T Magazine Connect is a branded solus email that offers the perfect platform to make your brand really stand out, giving you complete control of your messaging. As part of a wider integrated campaign, or simply as a one-off message, E&T Magazine Connect is the ideal solution to really drive results. Options available to target specific industry sectors.

Social
Who? 
E&T’s following of engineers across multiple social media platforms.
How? 
Amplify your social reach without compromising on credibility by engaging with E&T’s audience of passionate engineers who follow us for the latest engineering and technical content.

Retargeting
Who? 
More than 78,000 recipients of the E&T Daily Newsletter.
How? 
We have invested heavily in specialist retargeting software that enables our clients to serve their online messaging to our audience via our website and our newsletters. Retargeting works brilliantly as a conversion optimization tool, but it works best if it’s part of a larger digital strategy, so speak to our expert staff about how to build an effective digital campaign.

 

Ready to take your ad campaign to the next level? Choose a solution below that works for you:

Lead Generation | Awareness & Branding | Digital & Online

Product Promotion | Events & Sponsorship | Specialist Hubs

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