Getting a global reach for McGraw Hill’s engineering content
After launching their engineering reference and teaching platform McGraw Hill, a leading educational publisher, needed to increase their campaign’s global reach.
We created a strategy that put McGraw Hill in-front of E&T’s worldwide audience through web banners, solus emails and e-newsletters.
The activity transformed their content’s reach:
• 6.07% click through rate for solus email
• 24 clicks on average for daily e-newsletter banners
• 114,337 impressions for E&T web banners
Reach an unrivalled audience of engineering and technology professionals and get in touch today:
Louise Hall, Display Advertising Manager:
T: +44 (0)1438 767351
Ready to take your ad campaign to the next level? Choose a solution below that works for you:
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