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Getting a global reach for McGraw Hill’s engineering content

After launching their engineering reference and teaching platform McGraw Hill, a leading educational publisher, needed to increase their campaign’s global reach.

We created a strategy that put McGraw Hill in-front of E&T’s worldwide audience through web banners, solus emails and e-newsletters.

The activity transformed their content’s reach:

6.07% click through rate for solus email
24 clicks on average for daily e-newsletter banners
114,337 impressions for E&T web banners

Download our case study to discover how we did it


Reach an unrivalled audience of engineering and technology professionals and get in touch today:

Louise Hall, Display Advertising Manager:

E: advert@theiet.org
T: +44 (0)1438 767351

Ready to take your ad campaign to the next level? Choose a solution below that works for you:

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