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Getting a global reach for McGraw Hill’s engineering content
After launching their engineering reference and teaching platform McGraw Hill, a leading educational publisher, needed to increase their campaign’s global reach.
We created a strategy that put McGraw Hill in-front of E&T’s worldwide audience through web banners, solus emails and e-newsletters.
The activity transformed their content’s reach:
• 6.07% click through rate for solus email
• 24 clicks on average for daily e-newsletter banners
• 114,337 impressions for E&T web banners
Download our case study to discover how we did it
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