A collaborative campaign for Amplicon's product content
When Amplicon wanted to raise brand awareness, in addition to driving traffic to a product-specific webpage, the organisation turned to E&T’s sales team.
We worked closely with Amplicon to develop content that would provide brand consistency and recognition across our various digital channels including solus emails, web banners and e-newsletters.
A highlight of the campaign was the solus email activity, driving a huge number of clicks to Amplicon's website and YouTube channel. Engagement was well above our average response of 126 clicks and 1.28% click-through rate (CTR), with more than 1,000 clicks and a CTR of 5.1%.
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Reach an unrivalled audience of engineering and technology professionals and get in touch today:
Louise Hall, Display Advertising Manager:
E: advert@theiet.org
T: +44 (0)1438 767351
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