Sad elderly woman looking out the window

Online therapy service to offer free sessions to people self-isolating

Image credit: Viachaslau Rutkouski | Dreamstime

An online therapy service will be offering free 20-minute sessions aimed at vulnerable older people and others who are self-isolating or struggling during the coronavirus outbreak, after therapists across the UK have volunteered their help.

The Help Hub was originally intended to serve a small area in west Oxfordshire who are currently undergoing self-isolation. But the company said they plan to expand the service nationally when it launches this week following an influx of support.

“Thanks to the kindness of therapists right across the country willing to work for free, the idea snowballed in the space of less than a fortnight to the extent that we can now cover the whole of the UK,” said Ruth Chaloner, the founder of the service.

Chaloner is now setting up a second scheme to help the hardest-to-reach members within her local community, another idea which she hopes could be extended nationally.

“We know there are some very vulnerable people out there who are already isolated, struggling and hard to reach,” she said. “We’ve set up a Facebook page – TheHelpHubWestOxford – where volunteers map out their area and coordinate teams to take responsibility for every street.” Chaloner also said the teams will make sure that every single house in every street receives a leaflet from the service, offering their help.

“I’d love to see people in other areas replicate our Facebook page in their area,” she said. “Getting involved and helping our neighbours will bring people together in a way that our fractured communities haven’t been for years.”

There has been a surge of anxiety since the coronavirus crisis, which originated in Wuhan, China, late last year. The National Pharmacy Association and the Company Chemists Association have issued an open letter to customers asking them not to stockpile medications amid fears that the most vulnerable will be left without.

Meanwhile, other pharmacy leaders have said that because so many people are self-isolating, the unfunded home-delivery services provided for free by chemists across the country will be overwhelmed.

“We understand that people want to feel prepared given the uncertainty that coronavirus is creating. However, it’s important that everyone plays their part in reducing the spread of this virus and helping us to maintain the supply of medicines for all,” said Malcolm Harrison, the chief executive of the Company Chemists Association, which represents large community pharmacy operators.

Leyla Hannbeck, the chief executive of the Association of Independent Multiple Pharmacies, said: “We want to ask the public to be understanding of the situation, not stockpiling on medicines and to be mindful that medicines delivery to homes is not a funded service and at this current rate without support from the government it will not be sustainable.”

Hannbeck added that pharmacies were reporting a massive increase in visits and phone calls from people anxious about the coronavirus outbreak, mostly over the age of 70 or pregnant women.

“They ask about why some doctors surgeries are closed and what to do next,” she disclosed. “They are worried about their medications when self-isolating and asking for their medicines to be delivered to their homes immediately. This, as you can imagine, has put an incredible level of stress on pharmacy teams who are underfunded and understaffed.”

Reena Barai, a pharmacist in south London and a member of the board of the National Pharmacy Association, said: “We have seen a tsunami effect, with anxiety levels of our customers through the roof. We think it’s only going to get worse: week two of self-isolation is going to be when people have this dawning realisation of what life is going to be like for the next few months. That’s when the peak of anxiety is really going to hit.”

Ruth Chaloner is asking therapists to email her at if they want to get involved in the service.

Earlier this week, elderly care homes across Belgium were receiving a fleet of robots from a Belgian robotics firm to help residents keep in contact with loved ones after the government banned visitors to try to prevent the spread of the coronavirus.

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