Movember charity rolls out contactless donation badges
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The Movember Foundation, which aims to raise awareness of men’s health issues, has launched donation badges to help circumvent the problems facing charity fundraising given the decline of cash in many countries.
Every year, during the month of November, the charity encourages the growing of moustaches to raise awareness of (and to raise funds for) men’s health complications, including testicular cancer, prostate cancer and higher rates of completed suicide. This year, more than 50,000 supporters have signed up to grow a moustache to support the cause.
This year, as the use of physical coins and notes continues to decline in the UK and other countries, and the use of alternative types of payment – such as mobile payments – increases, the Movember Foundation has become the first charity to introduce contactless donation badges to support its “no-fuss fundraising”. According to the charity, supporters can donate to the charity simply by tapping the badge.
A supporter’s smartphone communicates with an NFC chip embedded in the badge using high-frequency radio waves. A webform is opened on the smartphone, where users can select a donation amount and complete the payment using Apple Pay, PayPal or contactless card. Fundraisers can also collect gift aid with each donation.
“Movember started as a simple way to raise money and awareness for a good cause, something that anyone can take part in – the contactless badge is the next step,” said Owen Sharp, Movember CEO. “So many of our incredible supporters take part in amazing challenges and our no-fuss badges take donating to a whole new level, allowing our fundraisers to wear the badges with pride.”
The contactless donation badges will initially be trialled in the US and Australia.
In March, the Church of England began experimenting with the use of contactless payment terminals in order to collect donations from congregations, with the Church’s national stewardship officer commenting: “How we pay for things is changing fast, especially for younger churchgoers who no longer carry cash and we want all generations to be able to make the most of their place of worship.”