Veloce Esports Launch

eSports racing venue opens in London for pro gamers

Image credit: Veloce Esports

The world’s first professional eSports racing hub has been launched for eSports gamers competing across multiple racing platforms.

The new esports venue will act as a performance and streaming facility for pro gamers.

Run by Veloce Esports, a professional gaming team and eSports consultancy agency, the London venue will act as a live-streamed performance facility for racers to harness their skills and compete on the global stage.

As part of the launch, Veloce Esports has worked with Logitech G, a major player in PC gaming gear, to help maximise each driver’s potential behind the wheel with their state-of-the-art gaming technology.

Streaming equipment will be used to broadcast race sessions and hub activity from a number of different camera angles live via YouTube, Twitch and other online platforms.

The hub also features:

- Four Playseat F1/Formula rigs
- Three Playseat GT rigs
- The world’s first 200 degree field-of-view F1 motion simulator

Jean-Eric Vergne, Veloce Esports co-founder, said: “This is the ultimate venue for our drivers and team to engage the global audience that esports offers. The skills required to perform at the highest level in this industry are not to be underestimated. Esports is a serious business now and our athletes need the best equipment and atmosphere to keep improving as well as promote their careers through live streaming and content creation.”

Rupert Svendsen-Cook, Veloce Esports director, said: “Esports is an industry full of first moves right now, but this really is the start of something incredibly exciting for us and eSports in general. We have a dynamic team that continues to grow with every opportunity that we are presented with."

Veloce Esports works with a number of established teams and drivers, including the Alfa Romeo Sauber F1 eSports team. The team will train, compete and live stream from this new hub. Veloce Esports is home to a number of champion racers and was founded by Formula E racer and ex-F1 driver Jean-Eric Vergne, alongside international racing drivers Rupert Svendsen-Cook and Jack Clarke, plus sports agent Jamie MacLaurin.

eSports are increasingly crossing over to and mixing with their corresponding real-world sports environments. In 2017, the Formula One (F1) world champion-winning team McLaren-Honda announced a competition to find the 'World’s Fastest Gamer', with the winner receiving a one-year contract as a simulator driver with the real-world track team.

There is also considerable financial lure regarding eSports, with competitive gaming generating millions of pounds every year for teams, players, leagues and game developers, as the sport's popularity has mushroomed in recent years. Championship finals for eSport competitions attract thousands of live spectators, who gather to watch two of the world's top performers play a computer game live on stage.

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