IFA round up: Sony, Samsung, LG and others reveal new gadgets

IFA, a massive technology trade show based in Berlin, opens its doors to the public today with tech companies from across the globe showing off their new wares.

Sony, Samsung and LG are among the tech giants exhibiting new products at the annual show, which is expected to draw more than 200,000 visitors.

The first 3D desktop printer able to print in full colour has also been showcased by XYZ Printing and will be among the thousands of new gadgets on display at the show in Berlin.

Early industry response to LG's new V30 smartphone, unveiled yesterday, suggests that the firm has made a strong alternative to Samsung's Android phones, the current dominant force on the platform.

LG V30

The phone has an edge-to-edge screen similar to Samsung's Galaxy S8 and Note 8, as well as high-end camera and video capturing specs.

Fellow tech giant Sony has also looked to seize the initiative with its new devices, most notably the LF-S50G, a smart speaker to rival the Amazon Echo and Google Home.

The device, which uses the same Google Assistant AI as found in the Home, includes a more powerful speaker system than its rivals but is also more expensive.

Sony smart speaker

Sony also launched two new Xperia Android phones: the Xperia XZ1 and Xperia XZ1 Compact.

Xperia XZ1 comes equipped with a 'Motion-Eye' camera that can achieve super slow motion video and a 5.2-inch Full HD HDR display.

The Xperia XZ1 Compact is the smaller device with a display measuring just 4.6 inches and both smartphones make use of Qualcomm’s latest Snapdragon 835 processor.

Sony Xperia XZ1

Samsung too has been busy ahead of the show, revealing a trio of health fitness-focused wearables, including two wristbands that commentators have suggested could become direct challengers to the Apple Watch.

The Gear Sport smartwatch and Gear Fit 2 Pro sports band both have enhanced activity tracking and wellness features built in, similar to Apple's own wearable and are expected to be competitively priced.

The devices were notable for a range of new 'wellness manager' features, and industry analyst Ben Wood of CCS Insight believes Samsung wants to rival Apple on this front.

"It's a logical step for Samsung to expand its range of smart wearable devices to focus on health and fitness," he said.

Samsung also launched new wireless earbuds, dubbed IconX 2018, which feature 4GB of storage for music and enable exercisers to leave their phone at home when running.

IFA executive director Jens Heithecker said the range of announcements proved the show's continued importance.

"IFA is all about accelerating growth and innovation, and that's why IFA has become more and more attractive for trade visitors from around the world," he said.

"IFA is now the most important trade show for the Consumer and Home Electronics industry, with the largest number of trade visitors and highest international attendance."

The show runs until 6 September.

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