‘Boring Company’ CEO Musk invites Twittersphere to name new tunnelling machine
Elon Musk, the Tesla and SpaceX CEO, took to Twitter on Friday morning to call on his 8.5 million followers to help name his newest project, a tunnelling machine to dig underground roads.
“Thinking about a name for our first tunnelling machine…” Musk tweeted.
Musk first announced his intention to build a tunnel-boring machine and begin digging underground in December 2016, describing himself as being “[driven] nuts” by traffic. Musk argues that it is not practical for all drivers to use a 2D road network and, to create more space, developers should try building above or below the ground.
In 2013, Musk released a white paper suggesting that traffic could be relieved by building a network of ‘hyperloops’; passages between cities in which vehicles are transported at near-sonic speeds through a vacuum. The concept was open sourced – as Musk was too busy with other projects to develop it further – and it has since been taken up by companies such as Hyperloop One.
Musk has publicly discussed his intention to use enormous new digging machines to dig out an underground network of tunnels to relieve traffic in his hometown of Los Angeles. However, he does not yet have approval for his ambitious project from the Los Angeles department of city planning or bureau of engineering.
A photograph of the tunnelling machine was posted on social media last week and testing has begun on private land, under the parking lot of the SpaceX headquarters in Los Angeles.
Musk has named his latest venture “The Boring Company” and when pondering what to name the tunnelling machine itself, he received enthusiastic suggestions from Twitter users.
Musk responded positively to the pun-filled suggestions, expressing particular approval for the name “Snoop Dug”: