Hannover 2017: Mexico announced as Partner Country for 2018

Mexico will be honoured as Hannover Messe’s official Partner Country for 2018, it was announced today, as a formal agreement was signed at this year’s show by representatives of Deutsche Messe and the Mexican government.

The agreement officially cementing Mexico’s 2018 participation was signed by Deutsche Messe’s managing board member Dr. Jochen Köckler and CEO of ProMéxico, the Mexican government’s international trade and investment promotion agency, Paulo Carreño, in the presence of Mexico’s secretary of economy, Ildefonso Guajardo Villarreal.

“Mexico will now be the star attraction on the international industrial stage for an entire year,” remarked Köckler. “This is a win-win partnership for everyone and will do much to grow and improve economic relations between Mexico and Europe,” he added.

Mexico is the first Latin American nation to ever present itself as a Partner Country of Hannover Messe, a move which has the potential to open up investment opportunities in the country. Currently, almost 80 per cent of Mexico’s foreign trade is with countries in the North American economic zone. Mexico is currently seeking to negotiate a new, reformed free trade agreement with the European Union aimed at expanding trans-Atlantic trade and investment.

Partner Country participation at Hannover Messe 2018 will allow for Mexico to present its new technologies, investment opportunities, innovative growth strategies and research projects to the big names in the global industrial scene, hopefully opening the doors for greater international trade. Industry 4.0, energy and environmental technologies and startups are among the themes that are expected to feature prominently in Mexico’s 2018 showcase.

Over the years, Mexico has steadily grown in importance as a market and investment location for companies in many European countries, including Germany. Over the years, several German subcontractors have established a presence in Mexico in order to service its growing manufacturing industry, while the country’s energy market liberalisation strategy is opening up greater opportunities for German investors. Moreover, Mexico is by far the biggest country of destination for German exports to Latin America.

Fact file


Population of 120 million, making it the world’s most populous Spanish-speaking country.

OECD member, the world’s 15th-largest economy and generally seen as an advanced emerging market and a developed country.

13th largest exporting nation and its 12th largest importing nation.

Major exporter of oil and producer of automobiles. The country is in fact the world’s fourth largest exporter in the automotive sector.

Latin America’s second-largest economy, achieving a GDP of USD 1,043 billion in 2016 – an increase of 2.3 percent on 2015.

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