Porsche considering electric versions of its Macan compact SUV and the 911
Porsche may offer an all-electric version of its Macan compact SUV and could turn models such as the iconic 911 into hybrids, its sales chief said yesterday.
“We have other ideas beyond the Mission E,” Detlev von Platen said at the Geneva auto show. The top-selling Macan “is of course a model line that we can imagine” for electrification.
Platen commented on the future plans amid a push by parent company Volkswagen to move on from the VWgate emissions scandal which has resulted in the car giant being forced to pay a $15bn settlement in the US.
In addition, the FBI arrested VW manager Oliver Schmidt earlier this year, who is alleged to have orchestrated a cover-up over his company's use of defeat devices to cheat emissions tests while his UK counterpart underwent a grilling by MPs.
Porsche, the second biggest contributor to VW’s overall profit, is spending about €1bn to produce the all-electric Mission E, the brand’s first battery-only model that is expected to launch by 2020.
VW, which is Europe’s biggest carmaker, aims to launch more than 30 new all-electric vehicles by 2025 in a strategic shift following its diesel emissions test-rigging scandal and has backed Porsche to produce another all-electric car.
Von Platen said he could well imagine that Porsche will introduce hybrid versions of its 911 and Boxster/Cayman sports cars, with a combination of petrol engines and electric motors.
Porsche already offers hybrid versions of the Panamera saloon and its Cayenne sports-utility vehicle.
Demand for premium models in China, the United States and Europe, as well as for new models, could boost Porsche’s sales to about 300,000 cars by 2020 from a record 238,000 last year, von Platen said.
“This will be a consequence of our (expanding) product portfolio,” he said, cautioning, however, that excessive growth could undermine the Porsche brand’s value.
“We are happy to grow and we want to grow, but only on a very strong basis,” he said. “The brand must remain exclusive.”
Porsche’s latest announcement follows on from its 2016 plans to create at least 1,400 new jobs at its Stuttgart plant to develop and build the first all-electric Porsche, as part of parent company VW’s strategy to put zero-emission cars at the heart of its business following the diesel scandal.