Facial recognition enters world of mobile with augmented reality app
Facial recognition technology is being introduced into the consumer technology world for the first time through an app that allows users to scan other people’s faces to learn more about them.
The app by technology company Blippar will bring out information about the given person through an augmented reality profile that the user has created about himself or herself.
The app can scan faces directly but also photographs or other visual media through a smartphone camera.
“Photography has really changed human behaviour - this is an evolution,” said Blippar’s co-founder and CEO Ambarish Mitra.
“We feel that the behaviour already exists. We have seen historically in Blippar data when we were blipping cats and dogs, flowers and branded goods, the highest number of blipps were people blipping each other. This exists among us and this is the technology manifestation of it.”
Blippar believes that the new Face Profiles app will “change the way we communicate and connect to each other”.
“I think it’s definitely cutting edge and breakthrough. It takes us into a different place, because it’s about using technology with human features, so your face becomes your natural form of expression and your digital form of expression,” said tech and innovation expert Charles Leadbeater.
According to Blippar, users have complete control over their augmented reality profiles and what they wish to share with the world about themselves - although the app also draws data from public sources.
“Users can set their profile as ‘private’ whenever they want,” the firm said. “This is a fun and social experience.”
The Face Profiles app was launched on 6 December with profiles of 70,000 public figures including actors, politicians and scientists .
Facial recognition technology is already being used for many purposes, such as at airports, but it has never been given directly to consumers before.