Custom Lexus kitted out with 42,000 LED light display
Image credit: Lexus
A Lexus sports sedan covered with 41,999 LED lights has been unveiled that can be turned into a display showing graphics and videos.
The car, a custom-made 2017 LIT model, to be officially launched next year, was used in a new music video by UK artist Dua Lipa.
The LED strips covering the car, which would stretch half a mile in length if placed end-to-end, produce 175,000 lumens. A standard LED lightbulb produces about 470.
The car’s displays can react to sounds or interact with people in its vicinity. In the new music video, Be the One, the car acts as a character and visual anchor.
“A car as visually striking as the LIT IS required an equally dramatic debut,” said Brian Bolain, Lexus US general manager of product and consumer marketing. “A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”
The LED lights covering the car can dynamically respond to music or be controlled by hand movements through a gaming console. The driver can essentially send signals through the car, controlling the LED animations displayed by the car.
Lexus collaborated on the innovative art project with video-hosting platform Vevo. The LED strips were applied manually.