amazon go high street store checkout

Amazon Go’s high-street store lets you walk in‚ take items and walk out

Amazon is opening a physical high street store in Seattle called “Amazon Go” that will let customers take items off the shelves and walk out of the shop without having to confront queues and checkouts.

Amazon says the store uses “the world’s most advanced shopping technology” so that customers never have to wait in line. 

An accompanying app has to be used to enter the store after which “Just Walk Out” technology is set in motion that tracks which products are removed, or returned, from the shelves.

Amazon says the store uses the same types of technologies found in self-driving cars such as computer vision, sensor fusion, and deep learning.

Once a customer leaves the store, the tracked purchases are linked to their Amazon account and their bank account is charged.

The first store is focusing largely on food items, an area that is relatively new to Amazon, which started off selling books before moving to other consumer, but not consumable, goods.

The company says the store will offer “ready-to-eat breakfast, lunch, dinner, and snack options” that are made by an on-site team of chefs and local kitchens and bakeries.

Amazon Go is firmly targeted at the high-end for now, with offerings such as artisan cheeses and locally made chocolates.

Although it is only open to Amazon employees who are enrolled in its Beta program, it is set to open to the public in early 2017.

The company has been looking at how it can use upcoming technological advancements to expand its offerings to consumers and streamline its operations.

In July, it launched an initiative with the UK Government to explore the safe use of drones for home deliveries in Britain. 

It is currently going from strength to strength and recently reported that its sales have risen by more than 30 per cent in the second quarter of 2016 with a revenue increase to $30.4bn (£23bn). 

Recent articles

Info Message

Our sites use cookies to support some functionality, and to collect anonymous user data.

Learn more about IET cookies and how to control them

Close