LG Electronics has begun selling a TV in India with a feature that it says repels mosquitoes, which can spread diseases such as malaria, Zika and dengue.
The TV's ‘Mosquito Away Technology’ uses ultrasonic waves that are inaudible to humans but cause mosquitoes to fly away, according to the company. It was released in the country on Thursday.
The same technology, which was certified as effective by an independent laboratory near Chennai, India, has been used by LG in air conditioners and washing machines.
It also functions when the TV, available in two models priced at 26,500 rupees and 47,500 rupees (£276 and £495), is switched off.
The TV is targeted at lower-income consumers living in conditions that would make them vulnerable to mosquitoes.
It will also go on sale next month in the Philippines and Sri Lanka. Kim Sang-yeol, an LG Electronics official, said there are no plans yet to market it elsewhere.
The company began developing the set before the outbreak of the Zika virus in Latin America, which has fuelled concern over safety at the Olympic Games set to begin in August in Rio de Janeiro.
LG said on its website that the TV is not intended to replace other mosquito-deterrent devices.
The South Korean technology company has recently been experimenting with different technologies in an attempt to differentiate itself from an increasingly crowded market.
At CES in January it demonstrated a flexible 18 inch organic light-emitting diode (OLED) display that can be rolled into a tube like a newspaper.
This was followed by the LGG5, the latest version of its flagship smartphone series that introduced modules that can bring additional functionality to the device.