Facebook has integrated Apple’s Live Photos technology, which turns still images into short animations, into its iOS App.
The initial roll out will be limited to a relatively small number of users but the iPhone maker hopes to make it available to a wider public in the course of 2016.
The Live Photo technology relies on systems integrated into the current iPhones 6s and 6s Plus. The technology captures two seconds of video around the time when a photo is being taken and then automatically creates a short animation with audio that can be played upon pressing and holding the still photo.
Apple said that any user running iOS 9 on an iPhone or iPad will be able to see the moving images when they're posted to the social media site.
Mac computer users running OS X El Capitan - the latest version of Apple's desktop software – will also be able to view Live Photos on their computers.
Photo-sharing website Tumblr has already begun supporting the image format in its own iOS app.
According to statistics from November, more than 1.39 billion people now use Facebook on a mobile device, and it's estimated that nearly 36,000 images are uploaded to the site every minute.