Google has revealed a new logo that it says is designed to make it easier to use on mobile devices, TVs and wearables.
The change to the search engine's multi-coloured banner is the biggest redesign since 1999, with a switch to a new sans-serif typeface and its shades of blue, red, yellow and green all softened.
The company said the alteration was aimed at keeping up with the changing way in which people are accessing the internet, such as frequently logging on with their phones and tablets rather than a desktop computer.
In a blogpost explaining the redesign, the company said: "So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC.
"These days, people interact with Google products across many different platforms, apps and devices, sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it's on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop.
"Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.
"As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)."
The move comes a month after a major restructuring of the company was announced that saw Google becoming just one of several subsidiaries operating under a new parent company called Alphabet.
The Google brand will represent the company's search engine, YouTube and Android operating system, but newer businesses, such as its research and investment arms, will work as separate parts of the new conglomerate, the firm announced.
Google said: "Google has changed a lot over the past 17 years, from the range of our products to the evolution of their look and feel. And today we're changing things up once again."
A moving animation scene to explain the revamp features on the search engine's home page, with a hand seen wiping away the old logo before drawing the new one in its place.