The alternative is unlikely to be a simplistic 'Dislike' button, according to Mark Zuckerberg

Facebook to test alternative to 'Like' button

Facebook is working on an alternative to the 'Like' button, designed to allow users to express empathy on serious posts.

The social network's creator Mark Zuckerberg told an audience at a Q&A in Menlo Park, California, that he had been asked hundreds of times about why there was no alternative to the 'Like' button.

The question was raised by a user in Cairo, who suggested "I'm sorry", "Interesting" or "Dislike" buttons, but Zuckerberg said he always wanted to make sure that the 11-year-old website did not become a forum for people to simply vote up or down on someone's post.

"People aren't looking for an ability to down-vote other people's posts. What they really want is to be able to express empathy," he said.

He said he understood people wanting to share their feelings when a relative dies, or express thoughts on the current refugee crisis, acknowledging that not all moments are happy ones.

He said: "Your friends and people want to be able to express that they understand and that they relate to you, so I do think that it is important to give people more options than just 'Like' as a quick way to emote and share what they're feeling on a post."

Depending on how the test version goes, the alternative could be rolled out to users more broadly, he added.

Recent articles

Info Message

Our sites use cookies to support some functionality, and to collect anonymous user data.

Learn more about IET cookies and how to control them

Close