Mobile phone firm Vodafone is launching a fixed-line broadband service in the UK today, creating 400 jobs in the process.
Vodafone Connect, with speeds of up to 76 Mbps, will be offered in Manchester, Berkshire and parts of Hampshire and Surrey, before being extended nationwide in the autumn. The move will build on Vodafone’s European broadband network, putting it head to head with established operators such as BT and other rivals in the market.
Vodafone is already one of the largest broadband providers in Europe after taking its customer base to around 11.2 million at the end of September, but experts said the rivals should not be “overly concerned” about the new entrant, according to the BBC.
Jeroen Hoencamp, head of Vodafone UK, said the investment in the service will create new jobs at its offices in south east England and Glasgow, including a dedicated broadband ‘switching’ service.
The key features of the broadband service include a mobile phone app which allows consumers to give priority to supercharge any device connected to their home network, send a stronger signal to certain areas of the home, set time limits for Wi-Fi access and allow easy access for guests.
“This is a really exciting move for Vodafone in the UK as we move our business into a new phase,” Hoencamp said. “Our significant investment is creating hundreds of new jobs over the next couple of years.”