happy-forecast

London's happiest areas mapped in 3D interactive website

A 3D interactive map and website called Happy Forecast has shown that SW6 is the happiest London postcode to live in, while SW17 is apparently a gloomy place to be.

The map is the result of a study of social interaction and has been created to showcase the findings. Londoners can use the map to see how the different areas of the city rank by social activity and where they are most likely to be greeted with a smile or an eye-roll.

Anyone wanting to cheer themselves up should head down to Fulham and Parsons Green in SW6, where researchers have identified the postcode as the most positive. Meanwhile Tooting, Aldgate, Whitechapel and Mile End are best avoided, as they were found to be the least positive.

The year-long-study took into account observations of people’s body language, verbal interactions, as well as acts of kindness and aggression, measuring it all on what is known as the ‘Jen Ratio’ – a way of measuring social well-being in public spaces. Its creators aim to get users to become more positive in how they interact with others.

The map was created by interactive design firm Clubhouse Studios, who visited 119 London postcodes three times a day for over a year to observe social interactions between the people living, working and visiting each postcode in order to gather data.

Dan Coppock, the co-founder of Clubhouse Studios said: “The Happy Forecast focuses on what psychologists call transitory public sociality: how strangers interact with one another within public spaces.

“Research shows that sharing the same space for even just a few minutes a day with kind and friendly strangers makes us more optimistic, improves our self-esteem and helps us connect with our environment.

“We undertook this year-long observational study as a general health check for the city's public spaces and the effect Londoners have on each other as they move through them.”

Anyone can see the forecast for their area by visiting thehappyforecast.com, where each postcode is shown on the map and weather terminology is used to describe the mood in each area. The experience also allows Londoners to check the live positivity outlook for a postcode by analysis of the sentiment of tweets within the area. Average house prices in each area are also included as part of the map, giving it the potential to be used as a tool for house-hunters.

Fellow co-founder Will Orrock added: “We'd like the Happy Forecast to be seen as a playful but informative start in the raising of awareness around how the smallest everyday interactions can make a big difference on our social well-being in London's public spaces.”

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