Spotify is turning Starbucks baristas into DJs in new deal

Spotify has announced a new deal with coffee chain Starbucks in a bid to create what they call “a next generation music service”.

The move comes a few months after Starbucks ditched the sale of CDs at its registers, raising the bar for gigantic multination coffee shops, which aim to be at the forefront of tech.

The music streaming company will see Starbucks link its 7,000 stores in the US with Spotify and all employees will be given access to a premium account that they can use to influence playlists heard in-store.

“We’re really making the barista the DJ here,” Spotify CEO Daniel Ek said on a conference call. “But customers play a role too; they’ll also be able to suggest songs for the playlist.”

The playlists created will then be made available to Starbucks members through a new dedicated section of the coffee-shop app that will connect to Spotify.

Users who sign up for Spotify Premium could earn what the companies are calling “stars for currency”, which will see Spotify become the first third-party company to gain access to Starbucks' loyalty program.

Kevin Johnson, Starbucks executive, said: “Given the evolution of the music industry and the proliferation of streaming technology, it was natural that we would partner with Spotify in offering our customers a new way to engage with their favourite music.”

The Scandinavian-founded Spotify continues to face strong competition from the likes of Google Play Music and other streaming services such as Rdio and Jay-Z's TIDAL.

Roumour has it Apple is to launch its own streaming service later this year by re-working the Beats Music app the company acquired last year.

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