Google will discontinue the smart eyewear Glass in a U-turn for the technology giant, it was confirmed this week.
The company insisted that although it will stop producing the smart eyewear, plans to launch the headset as a consumer product won’t be scrapped altogether, and it will instead focus on “future versions of Glass”.
Google’s Explorer programme, which let software developers buy the wearable technology for around £1,000, is being closed with final orders being taken until 19 January.
“Glass was in its infancy, and you took those very first steps and taught us how to walk. Well, we still have some work to do, but now we’re ready to put on our big kid shoes and learn how to run,” the statement said.
According to the team, Glass will no longer be part of the Google X lab – the semi-secret facility for technological advancements – and will become a separate division under its current manager Ivy Ross.
“As we look to the road ahead, we realise that we’ve outgrown the lab and so we’re officially graduating from Google[x] to be our own team here at Google. We’re thrilled to be moving even more from concept to reality.”
Google Glass was one of the most talked about products in the booming wearable technology market. Worn like glasses, the headset allows users to check emails and calls and even record video.
Initially launched in the US in 2013, the programme was made available in the UK last summer.