Mobile commerce is expected to set a new record this December as people turn to smartphones and tablets for online Christmas shopping, according to new research.
The figures provided by IMRG, the online retail association, in conjunction with Experian, the global information services company, show that users are expected to spend £1.3bn on online shopping in December in the UK, with some retailers risking missing out on the sales bonanza if they don’t have a comprehensive mobile strategy in place.
“This has already been a truly watershed year for mobile commerce and the vast amount of sales expected to take place online over Christmas and Boxing Day will truly cement 2014 as a turning point in retail,” said Dan Wagner of Powa Technologies.
“Avoiding crowds and long lines at the tills is a major factor in the growth of online sales and the traditional checkout system can turn the retail experience into an incredibly tedious one.
"Retailers must explore ways to combine their bricks-and-mortar and mobile strategies to bring the same level of ease and flexibility to their stores, regardless of how busy they are.”
New technologies have also helped Internet shoppers to keep their spending down and ensure their payments are secure. People were considering new payment methods with one in ten using digital wallets to buy gifts, according to a study into consumer Christmas shopping habits carried out by digital payments experts Skrill.
“Consumers have recognised the fact that buyers have more rights when ordering online and are also using the latest digital technologies to ensure they keep a close reign on their budget, and make their purchases as secure as possible,” said Roger Sumner-Rivers, CEO of ParcelHero.