Intel's gem-studded MICA bracelet was co-designed with fashion brand Opening Ceremony

Intel launches gold-coated 'smart jewellery' bracelet

Intel has launched a gold-coated smart bracelet for women co-designed with a New York fashion house.

The MICA – an acronym for My Intelligent Communication Accessory – runs independently of a user’s smartphone to deliver vibration-based text message and Gmail notifications, as well as allowing them to respond with customisable ‘quick replies’.

Alerts from Google Calendar and Facebook event notifications are displayed on a curved sapphire glass touchscreen display on the inside of the wrist, which is used to control the device.

The ‘Time to Go’ app – powered by satnav firm TomTom and Intel – provides intelligent reminders that adjust the time needed to get to the user’s next appointment based on location. Users can also access Yelp local search to find and read reviews of restaurants, shops and other local businesses.

Co-designed with fashion house Opening Ceremony, the ‘smart jewellery’ is finished with 18K gold and comes in two designs – one featuring black water snake skin, pearls from China and lapis stones from Madagascar, and another with white water snake skin, tiger eye from South Africa and obsidian from Russia.

The bracelet continues Intel’s practice of partnering with fashion brands in the wearable technology sector – the firm teamed up with rapper 50 Cent's SMS Audio earlier this year to build headphones that match songs to the user’s pulse and it has a partnership with watchmaker Fossil aimed at the smartwatch market.

"Today's modern woman maintains selectivity and exclusivity when choosing accessories, and MICA embodies a beautifully unique statement piece," said Humberto Leon, co-founder and creative director of Opening Ceremony.

"The wearable space is an exciting, rapidly expanding category, and it has been a thrill to be involved in the convergence of fashion and technology through this collaboration with Intel."

The bracelet is charged via a micro-USB port, with an advertised battery-life of two days, and will be available in time for Christmas, going on sale in the US and online in early December with a two-year wireless service provided by network provider AT&T included in the $495 (£315) price.

"Our pioneering collaboration with Opening Ceremony and the introduction of this category-defining smart jewellery piece advances wearable technology as a distinctively stylish accessory that places importance on both aesthetics and functionality," said Ayse Ildeniz, from Intel’s New Devices Group.

"MICA captures Intel's philosophy that technology should enhance jewellery in order to make wearable technology truly 'wantable', in addition to seamless and productive."

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