Using mobile phone data could provide a low-cost alternative to carrying out a census for developing countries

Mobile data more accurate than census says study

Mobile phone records could provide more accurate and up-to-date information than traditional census methods, according to new research.

Researchers found that maps made using mobile records were detailed, reliable and flexible enough to help inform infrastructure and emergency planners, particularly in low-income countries where recent population density information is often scarce.

The study by an international team, including the University of Southampton, used the anonymised mobile phone records of 19 million users in Portugal and France for several months in 2007 and 2008 to generate maps showing the densities of users in different geographic areas.

These maps were found to be as accurate as traditional census-based maps, which the researchers generated from data from the National Institute of Statistics and Economic Studies of France and the National Institute of Statistics of Portugal.

Combining the mobile and census information with data from satellite imagery, the spatial resolution and accuracy of the census-based maps was greatly improved.

"Proving the resilience and accuracy of using mobile phone records to map populations was crucial for us, as it has many advantages over traditional census information,” said Dr Andy Tatem, Southampton geographer and senior author on the study published in the journal Proceedings of the National Academy of Sciences.

"At the moment mapping of populations is constrained by the logistics of census surveys, which provide just a single snapshot of population distributions every 10 years. However, anonymous phone data can be examined regularly to map daily, weekly or monthly changes across an entire country, at less cost and with greater flexibility.

"Every time a person uses a mobile it sends information to a receiving tower and gives an approximate location of where they are. When this information is repeated multiple times, over millions of users, we can extract a detailed picture of population density and how it changes over time in a given area."

The team was led by the Université catholique de Louvain and the Université libre de Bruxelles, working as part of the WorldPop Project and Flowminder Foundation.

Tatem and colleagues are already extending their mapping work to low-income regions and have used mobile-phone-based mobility mapping to help combat malaria more effectively in Namibia.

They have improved the targeting of malaria interventions by identifying communities most at risk. Most recently they have used mobile data to help inform authorities tracking and preparing for the spread of ebola in West Africa.

Tatem said: "Knowing where people are is critical for accurate impact assessments and intervention planning, particularly for issues such as healthcare, food security, climate change, wars and natural disasters.

"Mobile phone network subscription rates globally are now at 96 per cent and anonymous call record data can give us information from a wide-range of countries – high-, middle- and low-income alike. In particular, it can give us detailed information from regions where census data is either non-existent, outdated or very unreliable."

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