Microsoft has announced a £15 phone that comes with video and a music player, but no data connection.
The new Nokia 130 features a built-in video player, MP3 player and FM Radio and will run the Series 30+ operating system, which Microsoft acquired as part of its takeover of Nokia's handset division in April.
While the 2G phone lacks a data connection, it is SD card compatible and Microsoft is touting the extended playtime it affords – 16 hours for video and up to 46 hours for audio on a single charge.
The device is marketed towards emerging markets, which the company still sees as a lucrative area. According to analysis carried out by Microsoft, 300 million phones in the sub-$35 category are bought every year.
“As demand in the affordable mobile segment continues to grow, Microsoft remains committed to delivering market-leading mobile innovation at each and every price point,” said Jo Harlow, corporate vice president for phones at Microsoft.
“It is estimated that at least one billion people in the world still do not have a mobile phone, while at the same time there is increasing demand for reliable backup phones in both mature and high-growth markets.”
The phone features a battery life of up to 36 days on standby for the single-SIM variant and 26 days for the dual-SIM device. Its lack of a data connection is made up for by support for expandable microSD storage up to 32GB, alongside the Bluetooth-enabled SLAM application and USB connectivity.
“With handsets like the Nokia 130, we see tremendous potential to deliver the experience of a ‘mobile-first’ world to people seeking their first device, and we continue to invest in ultra-affordable devices that will introduce people to a ‘cloud-first’ world through Microsoft services such as Bing, Outlook.com and OneDrive,” added Harlow.
The phone is expected to begin shipping in the third quarter of this year and will be available in select markets, including China, Egypt, India, Indonesia, Kenya, Nigeria, Pakistan, the Philippines and Vietnam.