LeapFrog will launch a new wearable gadget that wants to address the lack of physical activity among children.
The smartwatch-type device, called the LeapBand, motivates children to exercise in a playful way by encouraging them to walk like a crab or spin like a helicopter. For every task fulfilled, the child receives points
"LeapBand is a great way to get kids up and active and help them develop a strong foundation for healthy lifestyles,” said Jody Sherman LeVos, director of LeapFrog's learning team.
"One of the best parts of the LeapBand experience is that kids will have so much fun playing they may not realise all of the physical exercise they are experiencing and the healthy habits they are learning."
The playful tasks include virtual pets designed to keep children active. The gadget, to be launched in the UK in August, monitors the child’s movements and assesses his or her overall level of physical activity.
"We understand that helping a child reach their full potential not only includes helping them learn numbers and letters, but encouraging them to establish healthy habits and get the exercise they need every day through play,” LeVos said.
Wearable technology has become the new trend in consumer electronics with world-leading companies such as Google or Facebook introducing their own devices. While Google’s Google Glass has not yet been fully released to the market, some companies, including Virgin Atlantic have already tested the gadgets in novel applications to improve customer service.
Facebook recently acquired virtual reality headset maker Oculus VR and Samsung rolled out a whole set of new smartwatches in a single day earlier this month. Apple is expected to follow suit soon with its own highly anticipated smartwatch.