Oral-B’s smartphone-connected toothbrush monitoring user’s brushing habits will have its global debut in the UK in May.
The Smart Series toothbrush, introduced at the Mobile World Congress in Barcelona in February, uses a special app that detects things like pressure applied while brushing the teeth or the time taken. Alternatively, it enables setting brushing modes using a smartphone interface.
"The Oral-B Smart Series is a powerful new dental health tool,” said Uchenna Okoye, Oral-B Smile director. “Not only can it remove twice as much plaque as a manual brush but the innovative new Bluetooth technology can help combat bad brushing habits."
Although dental health experts recommend people to spend at least two minutes twice a day brushing their teeth, it is believed that most are cutting corners – something the smart toothbrush could mitigate.
Figures quoted by Oral-B as part of the launch suggested that using the Smart Series toothbrush together with the app had increased brushing time from under one minute to over two among those who took part in the trial.
The partner app for the toothbrush has also been designed to keep consumers motivated during brushing by including news and weather updates, as well as general dental care tips. Oral-B also say that as a brushing regime can be programmed into the app and transmitted to the brush, users can liaise with their dentist to create a personal plan.
"Even though you can't have a dentist in your bathroom every day, this app can help establish and maintain the good habits your dentist recommends," said Okoye.
The announcement follows a Public Health England report last year that found that 27 per cent of five-year-olds have tooth decay.
Oral-B have confirmed that the companion app will be available on both the iOS and Android platforms.