Virgin Atlantic is running a pioneering trial of Google Glass technology at London Heathrow airport to investigate how wearable products can help deliver personalised customer service and improve efficiency.
As soon as Upper Class passengers arrive at Heathrow’s Terminal 3, Virgin Atlantic staff wearing the smart device greet them by name and start the check-in process. They can update passengers on the latest flight information, weather and events at their destination and translate any information.
During the six-week pilot, the benefits to consumers and the business are being evaluated ahead of a potential wider roll-out that could incorporate further information such as passengers’ dietary preferences.
Dave Bulman, Virgin Atlantic’s director of IT, said: “While it’s fantastic that more people can now fly than ever before, the fact that air travel has become so accessible has led to some of the sheen being lost for many passengers.
“By being the first in the industry to test how Google Glass and other wearable technology can improve customer experience, we are upholding our long tradition of shaking things up and putting innovation at the heart of the flying experience.”