Struggling phone maker BlackBerry will go back to the future after announcing plans for a new 'retro' handset.
The phone, announced at the Mobile World Congress in Barcelona, will be known as the BlackBerry Q20 and will boast a tactile keyboard and trackpad, according to BlackBerry boss John Chen, as well as the 'Menu', 'Back', 'Send' and 'End' buttons found on its older models.
"Virtually everyone I meet says they love our keyboards. I call it the 'BlackBerry Classic'," said Chen, who replaced former CEO Thorsten Heins last year with a remit to revive the ailing brands fortunes.
"In my first 90 days on the job, I consistently heard from our ardent BlackBerry customers that the hard buttons and trackpad are an essential part of the BlackBerry QWERTY experience, that made their BlackBerry smartphone their go-to productivity tool.”
The Canadian firm also unveiled plans for a budget handset intended to ratchet-up sales in the booming Southeast Asian mobile market. Chen said that the phone, to be known as the Z3, will sell for less than £120.
The device will launch in Indonesia in April before it is rolled out across the rest of Southeast Asia, Mr Chen told reporters.
The announcements mark the beginning of an ambitious plan intended to return the firm to profitability by cutting manufacturing costs and increasing lucrative government sales.