Machine to machine service revenues will reach $20bn globally in 2015, according to new research.
The forecast from Juniper Research is based on an increased focus by players across the industry on simplifying the process of rolling out M2M for the end-user, but the report also noted the opportunities for monetisation differ significantly according to the industry to which M2M is being applied.
Telematics is identified as an area where the prospects are particularly positive, whereas smart metering, despite high forecast numbers and regulatory drivers, is still struggling to find an avenue for revenue generation.
Despite this the whitepaper predicts that in all sectors service revenues will substantially exceed revenues from managing connectivity between 2013 and 2018.
0perators are increasingly deploying sophisticated cloud based APIs (application programming interfaces) to address the increased complexities of the M2M industry, but report author Anthony Cox argues that M2M specialist players are the primary creators of the ecosystems behind M2M deployments.
"Operators continue to play a fundamental role in M2M," he said. "But there is still significant scope for new players focussing on either new technology approaches, or a particular angle of the M2M market."
The report also argued that faster mobile broadband networks could help increase the industry’s scope, noting that M2M service provision based on 4G LTE technology was beginning to find a market in CCTV, mobile POS (Point of Sale), digital signage and as a backup for fixed broadband services.
The installed base of cellular M2M devices will approach 500 million modules by 2018, according to Cox, driven primarily by telematics and in-vehicle applications, which remains the anchor of the M2M industry as virtually all major vehicle manufacturers are now deploying, or planning to deploy, M2M modules in new vehicles.