People in developing countries are more eager to adopt new technologies, a Microsoft survey has revealed

Personal technology helps bridge gaps survey reveals

A global survey conducted by Microsoft has revealed people in the developing world are more eager to adopt personal technology, despite privacy risks.

Microsoft has presented results of the survey questioning more than 10,000 Internet users from 10 nations at the World Economic Forum in Davos, Switzerland.

The results have shown major differences in the perception of technology and its effects on various areas of life, including privacy or security, between developed and developing countries.

Although most of the participants said personal technology is beneficial for everyday life, it was mostly people from developing countries emphasising the economic empowerment and job opportunities it brings about.  

"Whether you live in a world capital or a remote village, personal technology is seen as empowering and as a vehicle to individual economic growth," said Microsoft executive vice president of Advertising and Strategy Mark Penn. "Despite varying rates of personal technology adoption and cultural differences, there is an overwhelming sense globally that improvements are being experienced across the board."

A majority of the participants of the survey, named ‘Views from Around the Globe: How Personal Technology is Changing Our Lives’, believe personal technology has a positive effect on innovation and helps people develop new business ideas.

Participants from developing countries such as Brazil, Russia, India and China were particularly underlining the fact that personal technology helps to bridge economic gaps.

More than in any other country, Chinese respondents claimed personal technology had positively affected personal freedom, while Indians stressed the ability to improve education and healthcare.

Respondents in the developed world seemed to be more concerned about negative effects on personal privacy. People in developing countries, on the other hand, seemed to be more willing to give up privacy in exchange for the safety and security that personal technology could provide.

Almost three-quarters of parents around the world said they want their children to have more access to personal technology. However, parents in the developed world have expressed the desire to somehow limit the use of technology by their offspring, something not frequently mentioned among those from the developing countries.

The survey was conducted between 26 December 2013 and 3 January 2014 and included users from the United States, France, Brazil, Russia, China, India, Japan, Germany and Mexico.

The collected data were weighted based on the size of the Internet populations in each of the 10 countries.  

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