Dutch giants Philips and Desso are testing carpets that incorporate illuminated signs to help people navigate large buildings.
As well as providing guidance around buildings, including safety exit routes, the carpets will help de-clutter spaces by making information visible only when needed, and will offer designers new ways to enhance the ambience of interiors.
The product is designed for high-traffic areas and comes in different colours, shapes and sizes. Its name will be revealed in 2014 as part of the full go-to-market launch, but Philips and Desso are already working on pilot projects in key markets.
“This light-transmissive carpet solution is designed to engage directly with people’s senses and the eyes’ natural inclination to seek out light,” said Ed Huibers, marketing and sales director at Philips Lighting.
“The technology takes advantage of people’s tendency to be guided by the floor when moving through and interacting with space. It brings information, direction, inspiration and safety via the carpet you walk on.”
Desso CEO Alexander Collot d’Escury added: “We know people spend 90 per cent of their time indoors, and our vision linked to this is to create innovative flooring solutions that contribute to people’s health and wellbeing.
“This new solution, developed with our partner Philips, meets this need and offers exciting ways to enhance the interaction between the interior space and its users.”
The partnership is an agreement to work exclusively together in developing the markets in EMEA. In addition, a joint development agreement has been signed focusing on a seamless integration of the product into new and existing buildings.