Samsung Electronics has announced it will introduce its first smartphone with a curved display in October, hoping to set the pace in hardware innovation.
Curved displays, based on the OLED technology, have so far only been introduced in expensive large-screen television sets, like those offered by Samsung and its rival LG with a $9,000 price tag.
However, the technology is still in early stages and is believed to shift toward bendable or foldable designs, eventually allowing mobile and wearable gadgets to take on new forms that could radically change the high-end smartphone market.
"We plan to introduce a smartphone with a curved display in South Korea in October," Samsung's mobile business head of strategic marketing D.J. Lee said on Wednesday at an event launching the Galaxy Note 3 smartphone in Seoul.
The company, currently a global leader in smartphone technology, has showcased prototype models with flexible screens earlier this year.
However, the production of curved and flexible screens and displays has so far been expensive with many units turning out faulty and useless.
The curved screens and displays are believed to provide more intense viewing experience, drawing the viewer in and offering high-fidelity colours. The curved screen is said to look wider and not distort the image unlike conventional flat screens.