Dyson is going to recruit 250 engineers in the UK to foster development of new gadgets including cordless vacuum cleaners and hand dryers.
The privately-owned British engineering group famous for its pioneering technology launched the recruitment drive after recording a 12 per cent growth in profits in 2012, making some £364m.
Apart from the 250 engineers, the Wiltshire-based company is looking for 650 new skilled workers to be able to respond to growing demand for its products that include battery-powered vacuum cleaners with the same power as a corded model.
"We are growing because of continuing robust investment in research and development,” said Sir James Dyson, who founded the company in 1993.
"We have been developing Dyson digital motors in Malmesbury for 15 years and we are now harnessing them to make smaller, more efficient machines."
The company that originally gained fame for inventing the bagless cyclone vacuum cleaner has annual turnover of some £1.24bn and strong presence across Germany, Japan, Russia, France, Spain, Australia and New Zealand.
Dyson has 4,500 staff deployed around the world, out of which 1,500 are scientists and engineers. The company is now bolstering its engineering workforce by 45 per cent, recruiting specialists in design, mechanics, software, acoustics, electronics and motors. About 400 of the new engineers will be based overseas.
"We've delivered growth amidst tough competition and in challenging conditions,” said Dyson chief executive Max Conze. "Our sights are set on expanding in Asia and Latin America and bringing Dyson technology to more people across China. Good technology is something people want around the world."
Sales volumes in Japan rose almost by 30 per cent during the year, and Taiwan is now one of its top-10 markets. Dyson launched in China in November and aims to be selling in 65 cities by the end of the year.
The company’s inventions include the Dyson Airblade Tap, which combines water, air and electronics in a single unit and can wash and dry hands in 12 seconds or a cyclone vacuum cleaners, which extract more microscopic dust.
The company’s annual investment into research and development equals to 36 per cent of its revenues estimated around £70.3m in 2011.
Earlier this year, the company opened a new £150m manufacturing site in Singapore to increase its manufacturing capacity by 200 per cent.