Google has launched its music streaming service in Britain to do battle with the likes of Spotify.
The internet giant has brought Google Play Music All Access to the UK after introducing the monthly subscription service in the US in May, becoming the latest company to enter the crowded music streaming market.
It will offer its service for £9.99 a month, like many of its competitors, but in a bid to undercut rivals, it will charge £7.99 if customers sign up before September 15 and has offered the service free for the first month.
Paul Joyce, product manager for Google Play Music, said: "With today's launch, Google Play moves one step closer to your ultimate digital entertainment destination, where you can find, enjoy and share your favourite apps, games, books, movies, magazines, TV shows and music on your Android phone or tablet."
Google Play Music All Access allows users to create an interactive radio station without advertisements.
A "Listen Now" tab suggests artists and radio stations and the service enables customers to merge tracks in Google's catalogue with their own music collection.
Users can store 20,000 songs for free online and listen to them on any Android device or online at play.google.com and another key function allows customers to "pin" specific albums and playlists so they are available offline.