Nokia’s new Lumia 1020 smartphone has been unveiled in New York, boasting a 41 megapixel camera.
Nokia believes the device, enabling users to capture images and video in "amazing quality and amazing clarity", will help the company to catch up with its rivals in the smartphone market.
Nokia’s CEO Stephen Elop introduced Lumia 1020, saying it’s unlocking a new chapter in smartphone photography. "The Nokia Lumia 1020 will change how you shoot and how you create forever," he said.
Nokia, once a mobile phone market leader, has been struggling with declining sales for years as it failed to keep pace with Apple and Samsung.
With the 41-megapixel camera, Nokia's new smarpthone has established an entirely new league in smartphone photography. For example Apple's next iPhone is believed to offer only a 12-megapixel device. The experts are, however, unsure, whether it will be enough for Nokia to reclaim its lost position.
To captivate photography enthusiasts, the smartphone offers image-stabilisation technology, a manual shutter and a xenon flash. With the innovative dual capture feature, the camera can take two pictures at the same time – a high definition 38-megapixel image and a five-megapixel version for immediate sharing on social networks.
"This smartphone is not just another evolutionary upgrade - it is packed with some revolutionary technologies, most of which are related to camera and computational imaging,” Malik Saadi, the principal analyst at Informa, commented on the new gadget of the Finish manufacturer.
"It is impressive to see all this sophisticated hardware packed into such a beautiful and compact industrial design”
Lumia 1020 relies on Microsoft’s Windows Phone operating system, which many experts see as its biggest disadvantage. Compared with Google's Android and Apple's iOS, Microsoft's system is still lagging behind when it comes to the user-popular apps. While Windows Phone offers only about 160,000 apps, its rivals boast five times more.
Previous Lumia smartphones, also utilising the Microsoft-built operating system failed to catch up with Android and Apple smartphones in the market, despite receiving positive reviews.
The release date for Lumia 1020 in the UK has not been revealed yet. In the US, the device was introduced for $299.99 (£198).
In the past two years Nokia have reportedly sold around 20 million Lumia devices, compared with 248 million iPhones and a staggering 800 million Android phones.