Communications network provider EE will launch the new infrastructure doubling average speeds of data transmissions for mobile devices, giving users in the UK the fastest connection in Europe.
The 24-30Mbps broadband will be rolled out tomorrow in 12 UK cities including Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, London and Liverpool and is expected to be available to 98 per cent of the UK’s population by the end of next year.
The UK will overtake Japan and the USA when it comes to broadband speed and will become equal with world leader South Korea.
EE, formed by an Orange/T-Mobile merger, said its doubled speed will see the company’s network reach a theoretical maximum top speed of 150Mbps, providing a better experience for customers watching HD videos, sharing high resolution pictures, sending large files, multi-tasking, and tethering multiple devices.
The new 4G will be available to all existing 4GEE customers while not affecting their current 4GEE plan. "Last year we launched the first superfast 4G and Fibre broadband network in the UK, now we're staying one step ahead with the launch of double-speed 4G and a range of new innovative plans and services designed to transform the way our customers connect and share content,” said EE’s chief executive Olaf Swantee.
EE, the first company that introduced 4G to the UK market, said the launch of the superfast 4G will soon be followed by several new services and costumer pricing models.
The services will include Shared 4GEE Plans, allowing customers to connect up to five separate devices to one plan, with one bill for all their devices, as well as a new range of pay-as-you-go 4GEE mobile broadband plans.
The firm is also launching Cash on Tap, in partnership with MasterCard – a way for customers to make payments via their mobiles - as well as the Bright Box 2 wireless router, designed to offer a stronger Wi-Fi signal, for fibre broadband customers later this summer.