The BBC’s head of 3D, Kim Shillinglaw, has said audience hasn’t taken to 3D broadcasting, prompting the station to discontinue the project for the time being.
The revelation came despite BBC having announced earlier this week that Wimbledon’s semi-finals and finals will be broadcasted in the innovative format.
Speaking to RadioTimes.com, Shillinglaw said that for many people the 3D experience was probably rather "hassly". According to estimates, about 1.5 million homes have been equipped with 3D enabled sets during the two-year trial but only about half of them have actually turned the 3D on.
The pilot scheme has been running over the past two years, during which BBC has offered several programmes in 3D including Strictly Come Dancing, the Christmas family drama Mr Stink and the opening and closing ceremonies of the 2012 Olympics in London.
BBC said that even the Queen’s Christmas speech that was broadcasted in 3D only managed to attract 5 per cent of the potential 3D viewers.
"I have never seen a very big appetite for 3D television in the UK. Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV," Shillinglaw said, explaining that the mind-set of cinema goers differs quite substantially from the TV-watchers who usually don’t focus solely on just watching the TV.
The BBC's 50th anniversary of Doctor Who will still be broadcast in 3D, as well as the already-commissioned series Hidden Kingdom, but the format will then take a rest.
"After that we will see what happens when the recession ends and there may be more take-up of sets but I think the BBC will be having a wait and see. It's the right time for a good old pause. I am not sure our job is to call the whole 3D race," she said.