Chinese telecommunications giant Huawei introduced the world's slimmest smartphone - Ascend P6, underlining the company’s ambition to compete with Apple and Samsung.
The company says the device, at 6.18 mm thick, is the world's slimmest. It has a 5 megapixel front-facing camera, designed specifically for taking self-portraits to be shared on social networks, and utilises the Huawei's customised version of Google's Android operating system.
However, the device is not yet compatible with the high speed, next generation 4G networks that are currently being deployed around the world.
For the product launch in North London, the company has picked a date that corresponds with the product’s width - 6/18 (June 18).
The company has been the world's fourth-largest maker of smartphones in the first quarter of 2013, following LG Electronics and the two dominant brands Apple and Samsung, according to analyst firm Gartner. The top two sold more than 100 million units between them, while LG sold 10 million and Huawei 9 million, most of which were in its native China.
Carolina Milanesi at Gartner said she would have liked to see a more original design instead of something that tries to position the brand as an alternative to Apple by going with a similar rounded metal design.
Overall it shows that Huawei is working towards their goal of becoming a top brand by 2015, she said.