Samsung is developing a wearable digital device similar to a wristwatch, a source with direct knowledge of the matter said.
The source said that the Samsung device will perform many of the tasks of a smartphone, but declined to identified because Samsung did not want to reveal to the public any information about its new product line at this time.
Samsung would not discuss its detailed product pipeline.
"We are constantly exploring new technologies and developing various form factors," said company spokeswoman Chenny Kim.
Last month, the New York Times reported that Apple was experimenting with the design of a device similar to a wristwatch that would operate on the same platform as the iPhone and would be made with curved glass.
Shares in both Samsung and Apple have taken a hit as the world's top two mobile device manufacturers keep underwhelming consumers with their latest smartphone models.
Samsung shares dropped nearly 5 per cent, or around $10bn, in just two trading sessions after it launched its latest Galaxy S smartphone last week, partly hit by concerns that its flagship product lacks the 'wow factor' and may not live up to expectations.
The Galaxy S4, unwrapped to much fanfare in New York to challenge Apple's iPhone on its home turf, offered some incremental evolutionary improvements, but media reports have since suggested these features may not be sufficient to excite buyers in an industry that lives and dies by innovation.