Manufacturing small and medium enterprises (SMEs) are being offered free support from Aston Business School in the UK.
The free programme, which starts on Tuesday, is available to businesses in the West Midlands.
Aston Business School is offering the free programme to manufacturing SMEs to help them strengthen customer relationships, create new and resilient revenue streams, and set high barriers for competitors, through a process called servitization.
Servitization is the process of changing a company’s business model - to offer advanced services coupled with products, rather than just the products alone.
The free programme includes workshops, which guide each company through a review of its competitiveness strategy, action plan development and future support. The programme is offered free through the West Midlands European Regional Development Fund (ERDF).
Professor Tim Baines, academic lead for servitization at Aston University and project director of the ERDF support programme, said: “We hope that local manufacturing SMEs will join us for the introductory event to learn more about services-led competitive strategies, and the potential that these bring in terms of securing revenue streams and increasing profit.
“This programme, funded by West Midlands ERDF, offers support to manufacturers across the region, and we hope it will enable economic growth and further the region’s reputation as the national powerhouse for manufacturing innovation.”
To find out if your business is eligible for the programme and to register for the half day introductory event, email firstname.lastname@example.org. For any queries, call Eleanor Musson on 0121 204 3580.