Facebook’s vice-president and managing director for Europe, Middle East and Africa is leaving the social media company to join the UK government-sponsored Tech City.
Joanna Shields will take up the chief executive role in the Tech City Investment Organisation (TCIO) in January. TCIO was set up in 2011 to support the hi-tech companies clustered around the so-called Silicon Roundabout in east London. Google, Intel and Cisco are some of the companies that have premises in the area.
Britain’s Prime Minister David Cameron said: "The success of Tech City shows just what can happen when we back some of our most innovative and aspiring companies to grow, helping the UK compete and thrive in the global race. Joanna's experience will be hugely valuable in supporting Tech City as it goes from strength to strength, and as a Business Ambassador promoting the UK around the world."
Shields said: "Working in the UK for the past decade has proven to me that this country has the potential to become a major force in digital innovation."
Shields would also become chairwoman of the Tech City Advisory Group.
A Facebook spokesman said: "Facebook supports the UK government's vision for building a stronger technology-based economy and start-up ecosystem, and we wish Joanna every success.”