Network carrier O2 is providing ‘fast, free and reliable’ Wi-Fi hotspots at London’s busiest landmarks in time for the London 2012 Games.
After beating Sky and Virgin Media for the contract, O2’s partnership with Westminster City Council will help tourists, visitors and Londoners stay connected during the Games at seven locations including Leicester Square, Piccadilly Circus, Westminster, Parliament Square and Oxford Street. After a one-time registration, regardless of network or broadband provider, all users will be connected automatically when they enter a coverage area.
With over a million visitors and commuters expected daily during the summer's festivities, the hotspots will enable users to share their pictures, use social media websites and check transport links for free. Overseas visitors will potentially avoid huge 3G roaming bills when they return home.
Gavin Franks, MD of O2 Wi-Fi said: “We are now providing Londoners and visitors alike with fast, free, reliable Wi-Fi when visiting some of the busiest areas in Westminster and Kensington & Chelsea. This comes after a succession of venue announcements with partners like Costa Coffee, House of Fraser and McDonald’s.”
In return, O2 hopes the service will bring profit through the sale of targeted advertising, already department store House of Fraser is the first to be involved.