Two product design and engineering students from Middlesex University are celebrating after a jacket they created for a Belgian TV commercial made its on-screen debut.
The jacket, worn by a football fan and featuring LED lights which flash to display in different coloured patterns and text, appears in adverts for Electrabel, the largest electricity producer in the Netherlands and Belgium.
Students Dean Chapman and Ilyan Kukushliev worked on the project as part of a team with top designer Moritz Waldemeyer, who has also worked with the likes of Will.I.Am, Kylie Minogue, Leona Lewis and Rihanna. He has continued to invite Middlesex engineers and designers onto his projects after being impressed with their talents on previous high profile commissions for Take That and Ellie Goulding.
“The project was great learning experience of working in a pressurised environment with real time constraints,” says third year student Dean Chapman. “We worked hard programming the chips, soldering components and wiring circuit boards together to create the jackets. It’s rewarding to see the results and know that our work is being seen across Belgium.”
Middlesex University senior lecturer Debbie Jedwab sees setting up live projects such as this one as a key part of developing our students' employability skills.
“It’s excellent for our students to have the opportunity to work with and learn from Moritz, who is a leader in his field. He is always involved in high profile and innovative projects which is ideal for the students’ CVs,” she explains.