Sony cuts 10 000 jobs

Sony is slashing 10,000 jobs as the company’s boss pledged today to turn around its TV business.

The cuts are about six per cent of Sony’s global workforce.

Sony chief executive and president Kazuo Hirai outlined his business strategy and pledged to revive the company.

Sony has more than doubled its annual net loss projection for the year to March to £4 billion, its worst ever.

Through cost-cutting, Hirai said Sony would turn around its TV business, which has lost money for eight years, by March 2014. Sony will also expand its business in emerging markets and medical equipment.

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