Sepura Tetra radio

Designed in Cambridge: success stories on show

Cambridge’s position as an international hub for product design is being highlighted by a Design Council-backed exhibition during February 2012.

The Design Icons: Cambridge Innovation Festival has been organised by Creative Front Cambridgeshire, a creative-industries network led by Anglia Ruskin University, and features 20 ground-breaking best-selling products designed in Cambridgeshire over the last 40 years.

The selected products span diverse sectors from housewares and consumer electronics to health and scientific devices. What links them, say the organisers, is a focus on elegant, innovative design that drives change and increased sales through a better user experience and stylish ergonomics.

“This exhibition demonstrates that whatever market you are in and wherever you plan to sell your products, Cambridge design has the ideas, experience and know-how to help,” said Clare Denham of Creative Front.

The products on show are the Dulux PaintPod Roller System, Easi-Breathe asthma inhaler, Evian Action Water Bottle, iCAP Spectrometer, Kenwood Juice Extractor, Proprio Foot (prosthetic foot), Hayter Spirit Lawnmower, Prestige Traditional Kettle, Sepura Tetra Police Radio, Meridan Audio M80, Lecson amplifier, Sinclair Sovereign and Executive Calculators, Freudenberg Vileda Magic Mop II, SureFlap catflap, DuoFertility (fertility monitor), Optyse ophthalmoscope, Sinclair C5, Sinclair ZX Spectrum, Torch (the world's first energy saving white LED torch) and the University of Cambridge-designed Moss Table.

During the festival Creative Front will be running a series of networking events focusing on how to incorporate creativity and design into business practice. 

The three-week Design Icons exhibition will be staged at the Ruskin Gallery on Anglia Ruskin’s Cambridge campus from 8 to 23 February 2012. 

www.camdesignicons.co.uk

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