Greenpeace and Facebook have joined forces to promote renewable energy.
The two companies announced today they would collaborate to promote renewable energy, encourage major utilities to develop renewable energy generation, and develop programs that would enable Facebook users to save energy and engage their communities in clean energy decisions.
The announcement comes two years after Greenpeace launched its global Unfriend Coal Campaign, enlisting 700,000 online activists to call on Facebook to power its data centers with clean energy instead of coal. The campaign ended today after the companies made the announcement.
Tzeporah Berman, co-director of Greenpeace’s International Climate and Energy Program, said: “Greenpeace and Facebook will now work together to encourage major energy producers to move away from coal and instead invest in renewable energy. This move sets an example for the industry to follow.
“This shift to clean, safe energy choices will help fight global warming and ensure a stronger economy and healthier communities,” Berman said.
Marcy Scott Lynn of Facebook’s sustainability program said: "Facebook looks forward to a day when our primary energy sources are clean and renewable, and we are working with Greenpeace and others to help bring that day closer.
"As an important step, our datacenter siting policy now states a preference for access to clean and renewable energy. Another important step will be to work with Greenpeace to put the power of our platform to use for the environment. Greenpeace has been particularly effective using Facebook to spark environmental awareness and action, we are excited to work with them to explore new ways in which people can use Facebook to engage and connect on the range of energy issues that matter most to them – from their own energy efficiency to access to cleaner sources of energy."
As part of the agreement, the social media giant would continue pursuing ongoing research into energy efficiency and the open sharing of that technology through the Open Compute Project, which Greenpeace would work to support. Facebook also plans to engage in dialogue with utility providers about the sources of energy that power their data centers.
Greenpeace and Facebook have also agreed to develop and promote experiences on Facebook that help people and organisations connect with ways to save energy and engage their communities in clean energy issue. They will also co-host roundtables and discussions with experts on energy issues, and jointly engage other large energy users and producers to address the energy choice they are facing and develop new clean energy rather than recommission coal plants or build new coal plants.