Apple iPhone 4S

Apple iPhone losing market share in Europe

Apple is losing ground in Europe despite the launch of the iPhone 4S, according to new research data.

Although the iPhone 4S has helped Apple win market share in the United States and Britain, the trend is not repeated in the rest of Europe, data from research firm Kantar Worldpanel ComTech has revealed.

"In Great Britain, the U.S. and Australia, Apple's new iPhone continues to fly off the shelf in the run-up to Christmas," said Dominic Sunnebo, global consumer insight director.

"However, this trend is far from universal."

The smartphone market is currently dominated by Google, which has stormed the market with its free Android platform.

Apple's market share in the 12 weeks to end-November rose to 36 per cent in the United States from 25 per cent a year earlier and in Britain to 31 per cent from 21 per cent, Kantar said.

Its share slipped in France to 20 per cent from 29 per cent a year earlier, in Germany to 22 per cent from 27 per cent, with similar drops also seen in Italy and Spain.

"The French market is showing increasing signs of price sensitivity," Sunnebo said.

In part, the European sales of the expensive Apple model were hit by weakening economies across the continent.

Google had market shares of between 46 and 61 per cent in all markets.

Cellphone makers like Samsung, Sony Ericsson, LG Ericsson and Motorola Mobility all use its Android platform in their phones.

"In Germany, Android achieved a dominant 61 per cent share of smartphone sales in the latest 12 weeks, with the Samsung Galaxy S II the top selling handset," Sunnebo said.

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