Google Maps

Google announces plan to charge for Maps

Google has announced that from 1 January 2012, businesses that use its Google Maps API service will be charged when a new limit of 25,000 map hits per day is exceeded.

In its announcement, Google stressed that this “will only affect 0.35 per cent of users” and that it is giving users two months in which to source alternative map provision, should they decide to switch from Google Maps.

No definite figure has been put forward, although industry commentators are suggesting $4 per 1,000 views in excess of the daily limit seems a likely ballpark figure.

Defending the move, Thor Mitchell, Google Maps product manager, said, “With the continued growth in adoption of the Maps API, we need to secure its long-term future by ensuring that even when used by the highest-volume for-profit sites, the service remains viable”.

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